What initially began as a hobby for sketching rad designs has now become a full-time operation and business for University of Michigan senior, Jordana Schrager. Besides having a social media following of 14,000+ followers (instagram: @sneakersbyjordana), high demand for her sneakers, contracts with large universities, and having iconic stars such as Miley Cyrus wear her shoes, founder of Sneakers by Jordana and co-founder of Skicks, Jordana carries herself with a modest demeanor and energetic spirit.
Allowing passion to drive her interest in high school, Jordana found a new canvas -- a pair of Vans. Little did she know, this creative expression of coloring and sketching designs into shoes would become an integral part of her life. Each shoe is catered to her customers interest, the process for a pair of Sneakers By Jordana is as follows:
- Place an order through the customize section of her website
- Pick a theme or 15 items that they want on the shoe
- Jordana gets INSPIRED! Carefully sketching and designing the perfect customized shoe for you!
With the momentum Jordana has had thus far, you may be wondering where she hopes to be in 5-10 years. Taking her skills and creativity from her two businesses, Jordana wants to create a lifestyle brand that will include her unique, fun, and vibrant designs. That being said, based on her journey here are a few tips that have led her to where she is today: if you have a passion, go with it and don’t be afraid. There will always be failures and obstacles and you need to try in order to achieve success.
We hope you've been just inspired as we have by Jordana and her creative kicks!
Be Kind. Be Bold. Be You.