Be Kind. Be Bold. Be You
NOiR is a runway and community service student organization at the University of Michigan. Since its inception in the fall of 1999, NOiR has established itself as the premier runway fashion organization at the University of Michigan with the mission to produce a high quality runway show for a charitable cause. In light of its founders, commercial model, Maryam Basir-Derouet, NOiR maintains that fashion can be used as an avenue to raise awareness and as an instrument of service. In 2011, NOiR created “Be Kind. Be Bold. Be You.” campaign which helped spread awareness about the devastating impact of bullying by encouraging individuality, boldness, and above all, kindness.
Today, as the frontrunner in premiering spring runway fashion at the University of Michigan, NOiR leverages its collective power to do more in the community. In its dedication, NOiR commits over fifty models, a dozen designers and staff to volunteer for an annual cause selected by the executive board. In 2015, NOiR raised $3,000 for the Children's Literacy Network and volunteered over 200 hours of community service for the Ypsilanti Boys and Girls Club. As a community based organization, NOiR draws models, designers, sponsors and staff from all walks of life to symbolize the fusion of style and service. The synergy of art, expression, compassion and necessity for service has created a culture, community and following dedicated to NOiR’s motto, “Be Kind. Be Bold. Be You.”
NOiR’s show annually sells out 500 seats in the Michigan Union’s Rogel ballroom. At the 2016 show, NOiR sold over 600 seats in Crisler Arena. Each year the audience is introduced to a theme that functions to entertain and enlighten. The creative vision of the executive board is captured through professional production, trained student models and quality independent designs. The yearly success is attributed to the professional production, charity efforts and marketing. Our models, staff, designers, sponsors, and production team collectively puts forth large promotional campaigns to promote awareness around our cause and show. Our marketing strategies vary from viral social networking invites to posters, flyers, and radio publicity. We also reach over 5,000 students with campus wide email blasts about our show and cause.